CREATOR’S DEN
Are You Questioning Your ‘Ideas’ Before Publishing?
Sometimes what we want is not what viewers want.
We all have ideas all day long, consciously or unconsciously. It’s an inevitable human condition. The problem lies with coming up with the idea that can ignite a readers’ interest.
You don’t have to be a critical thinker to develop an idea that can get traction. It’s just aligning your mindset with the viewer's mindset.
When you are doing anything on the internet, you are doing it for someone who reads, views, or listens to your content. Things were very different in the earlier times, and there were not many contents floating around.
At the present age, you have to think out of the box to create ideas that stick.
Questions that hits your mind —
- How do we go out of the box?
- Do we need to wait for an apple to fall on our heads? or
- Are there some special techniques to come with great ideas?
Instead of wasting your time coming up with something great, try thinking like readers or viewers. And to know what your audience cares about is no place better than the comment section. Digging into your or someone else’s comment section is a treasure for viral ideas. Analyze, experiment, engage with the conversations of the readers. Try gaining insights from them and create content as per the reader's intent.
In addition to it, hunt for ideas on different platforms like Reddit, Instagram, or Facebook. In short, where people engage the most is the creator's treasure.
Creator’s economy is booming, and creating content the audience wants can make your success ladder a bit shorter and easier. Coming up with continuous mind-blowing ideas was what I always hear people complain about, and that was also the case with me a few years back.
But this simple solution helped me consistently generate good content for my clients as a full-time content marketer.
Being a marketer, I pay a lot of attention to the viewer's psychology, tastes, preferences, etc. Not to forget your medium on which you post your content plays an essential part. Ignoring these essential elements will only leave you with agony in the future.
Quora users won’t relate with medium content nor vice versa. Twitter has its own uniqueness. So goes with Instagram and other publishing platforms. But that doesn’t mean you have to generate different content styles everywhere and trust me; producing ample content is not even that easy. You just need to tailor it differently according to the platform.
Last but not least, generating great ideas is no rocket science nor requires some special human trait. It simply takes just a few great ways of making your and your reader's life profitable in a meaningful way.
